 |
QUALITY
ASSURANCE
1
/ 2
/ 3
Because
of our limit on the number of projects that each ThreeSixtyOne
consultant is allowed to handle, and because we do not force
each consultant to account financially for each of their working
hours, our team members are always more than willing to brainstorm
about a colleague's project. They actually have professional
curiosity which fuels the quality of their contribution.
As far as the rest of our work process is concerned, we have
found that a rigid system of checks by a quality-accreditation
system is actually applicable to only a part of our business,
the collection and processing of raw data for one of our market
studies
As it is, our own fieldwork control guidelines mandate that:
• 33%
of our field interviews are back-checked and verified - we have
found that interviewers these days are less likely to completely
fabricate an interview than they are to shortcut it. They make
certain assumptions for the respondent, filling in the occasional
answer which might be logical given the circumstances. Or they
rush through a complex interview so that the respondent has
little time to answer as intended.
|
|
|
|
